About

It sucks when you’re an eco-conscious, fashion lover and all you find are brands that aren't transparent about their practices and have no intentions of connecting with you beyond your dollar. They don’t reflect the reality of their audience, they only care about what’s trendy, and/or they rely on low quality materials but charge luxury prices. It’s difficult to start or continue supporting those brands - despite how much you admire their work. What’s worse is most brands fall into one or more of these categories nowadays.

At UNFRNDLY, we’re rebellious to our core & plan to shake up the status quo. Our goal is to combat fashion waste & overconsumption by providing high fashion garments with an alternative flare that are made to last. Quality, versatility, and lasting style are the ethos of UNFRNDLY. We value community & connection and aim to inspire multidisciplinary creatives to create! We want alternative hotties to feel seen and heard through UNFRNDLY. We are committed to being transparent about our journey/processes & aim to remain eco-conscious in our practices. We value quality over quantity, timelessness over trendiness, and functionality over impracticality.